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About Me
Hi, I'm Tim.
Product & Design Director based in York, England. I've spent fifteen years turning complex problems into elegant products — eight of those deep in HR software, learning what actually moves the needle for enterprise teams.
I bridge the gap between what users need, what the business wants, and what's technically feasible — then make it happen.
Outside work, I'm building tools to explore where AI can tackle problems that weren't solvable before.
What I Do
End-to-End Ownership
From understanding the problem to shipping the solution — and everything in between. Fewer handoffs, faster iteration, better outcomes.
01
Analyse
Customer feedback, usage patterns, churn data, sales conversations. Evidence shapes direction.
No guesswork — decisions backed by data.
02
Communicate
Articulate the vision across all stakeholders — from engineering teams to board level.
Strategy that everyone can get behind.
03
Design
Product interfaces, design systems, prototypes, marketing assets, brand collateral.
Everything visual, start to finish.
04
Test
User research, prototype testing, feedback synthesis. Iterate until confident.
Real users, real insights.
05
Deliver
Close collaboration with developers. Quality checks throughout the build, not just at the end.
Ship with confidence.
06
Accelerate
AI throughout — deeper insights, faster analysis, streamlined workflows.
AI as multiplier, not gimmick.
How I Work
Data First, Then Design
I start by understanding what's actually happening — customer feedback, usage patterns, churn data, sales conversations. The evidence shapes the direction.
Then it's into Figma, user testing, iteration, and close collaboration with developers through the build. Quality checks throughout, not just at the end.
Get In Touch
Let's Talk
Looking for a design leader, need help with a specific project, or just want to chat? I'd love to hear from you.