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About Me
Hi, I'm Tim.
Product & Design Director based in York, England. Fifteen years shipping software — from hardware terminals to native apps to AI tools. Eight of those deep in HR tech, learning what actually makes enterprise teams switch products, stay, or leave.
I bridge product strategy, design, and engineering — then use AI to compress the gap between idea and working software.
Outside of work, I build my own tools — research assistants, content protection, kids' AI. Partly curiosity, partly because shipping real projects is how you learn what the technology can actually do.
What I Do
End-to-End Ownership
From understanding the problem to shipping the solution — and everything in between. Fewer handoffs, faster iteration, better outcomes.
01
Analyse
Customer feedback, usage patterns, churn data, sales conversations. Evidence shapes direction.
No guesswork — decisions backed by data.
02
Communicate
Articulate the vision across all stakeholders — from engineering teams to board level.
Strategy that everyone can get behind.
03
Design
Product interfaces, design systems, prototypes, marketing assets, brand collateral.
Everything visual, start to finish.
04
Test
User research, prototype testing, feedback synthesis. Iterate until confident.
Real users, real insights.
05
Deliver
Close collaboration with developers. Quality checks throughout the build, not just at the end.
Ship with confidence.
06
Accelerate
AI throughout — cutting analysis time, accelerating validation, and compressing the gap between idea and working product.
AI as multiplier, not gimmick.
How I Work
Data First, Then Design
I start by understanding what's actually happening — customer feedback, usage patterns, churn data, sales conversations. The evidence shapes the direction.
Then it's into Figma, user testing, iteration, and close collaboration with developers through the build. Quality checks throughout, not just at the end.
Convictions
What I Stand For
Not just how I work — but what I believe about the work. These are the hills I'll die on.
The best product decisions come from churn data, not stakeholder workshops
Exit surveys and cancellation reasons tell you more about your product in 30 minutes than a two-day offsite.
AI should compress timelines, not replace thinking
I use AI to go from idea to testable prototype in hours. But the idea still needs a human who understands the problem.
A design director's most important skill is translation
Turning design decisions into business language — retention, adoption, time to value. If you can't make the board care about what you're building, the work doesn't land.
Small teams with A-players ship faster than large teams with process
Every meaningful thing I've shipped was done by a team of fewer than 8 people.
Get In Touch
Let's Talk
If your product team is falling behind — slow delivery, poor adoption, or struggling to make the most of AI — that's exactly the kind of problem I'm brought in to fix.