Portfolio
15+ years of product and design across SaaS, workforce management, and personal experiments.
Creative Director → Product & Design Director
Four years transforming an absence management platform. From Creative Director to Product & Design Director on the senior leadership team.
Principal UX Designer
Principal UX Designer unifying acquired products under a single design system. Three companies, three design tools, three visual languages — one HCM suite.
UX Designer → Creative Design Manager
From UX Designer to Creative Design Manager. Shipped hardware with in-house 3D video, and a payroll system that reached the final two in an Amazon pitch.
Builder → Designer
Side projects exploring AI implementation, creative tools, and emerging technology. From working AI tools to 10,000+ download watch faces to audio plugin interfaces.
Redesigning the most complex area of a SaaS product. Delivered in 5 months after a failed offshore attempt. Added an AI help bot now at 60%+ adoption.
80% of what you need to do in edays, none of the complexity. 4.8 stars, 100k downloads, zero one-star reviews.
Hardware terminals, web application, and in-house 3D video production. End-to-end ownership of an access control system.
Designing audio plugin interfaces for a music producer. A week of spec work, a call, and a project that almost happened.
Designing the central hub connecting all Mitrefinch products — solving architecture problems while laying groundwork for a unified ecosystem.
Unifying three acquired companies under one design system. Different tools, different teams, one coherent product suite.
An LLM designed for children — age-appropriate guardrails, parental controls, character-based interface. Tested it with my own kids. They weren't interested.
Full creative function beyond product design. AI-generated brand imagery, in-house video production, and systems that let the marketing team work independently.
An automation engine for HR processes. Designed in a 4-day sprint, now described as "the brain of edays."
Protecting audio and video from AI cloning. The technology worked — until we realised we'd be playing cat and mouse with billion-dollar labs forever.
Complete redesign of Clear Review performance management platform. New design system, usability improvements, user-tested throughout.
Transforming edays from absence management into a unified HR platform. Research-led, data-backed, user-tested.
From pushing better brand alternatives internally to full creative ownership. Product naming, website reskin, and building systems that let marketing work independently.
From designing a single watch face for a colleague to 10,000+ downloads as a Facer premium designer. A side project that proved creative range and entrepreneurial instinct.
Early AI character explorations from 2021 — before ChatGPT, before the hype.
A design system built from scratch with a four-year rollout. AA accessibility baseline, fully tokenised, around 100 components.
Redesigning a Windows 95-era payroll system for the cloud. The prototype got us to the final two in an Amazon pitch.
A tool to track emerging technologies across arXiv, GitHub, Product Hunt, USPTO, and Reddit. Built before I knew about Cursor — still working today.
A tokenised design system with light and dark themes, built in Sketch back in 2018. The accessibility lesson that shaped everything after.
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Design, strategy, and AI — backed by data, tested with real users. No fluff.
