Loading...
edays
Brand & Marketing
Beyond product design, this role covers all graphical and creative work across the business — brand, marketing collateral, website, video production, advertising, sales support, investor materials. Inherited a recent rebrand with a logo featuring sun rays. The colour palette was a mess. First priority was resetting to safe ground, then building from there.
Role
Product & Design Director
Timeline
2021-Present
Scope
Full Creative Function
The Sky Theme
The sun rays on the logo created a natural connection to sky. That became the anchor for the whole brand — blue hues ranging from dusk to high summer, cloud shapes as recurring visual elements. Cohesive, calming, professional. The real breakthrough was AI imagery. I admired Zendesk's photoshoot aesthetic — photographers, sets, actors. We don't have that budget. But Midjourney can recreate that feel. HR professionals "on cloud nine" — people at desks in the sky, looking relaxed. Life is easy with edays. Tested with HR professionals, refined, then rolled out across the website.
Sky Theme
Video & Systems
All major product launch videos are produced in-house — assets designed in Figma, vectorised and animated in After Effects. Music production is a hobby of mine, so some videos feature custom soundtracks that give them a distinctive edge over stock audio.
For marketing collateral, I built a template system that streamlines collaboration. The team drafts content using PowerPoint templates, I create custom imagery in Figma and drop it in, then polish the final output. This workflow has produced 20-30 ebooks and one-pagers — fast turnaround without sacrificing quality.
Marketing 1
The Full Scope
The role touches everything visual. Ad campaigns, event materials, investor decks, sales collateral. At a smaller company, you don't get to specialise — you do what needs doing, and you get good at switching contexts fast.