Creative Director → Product & Design Director

edays

Four years transforming an absence management platform. From Creative Director to Product & Design Director on the senior leadership team.

2021–Present

4.8

App Store Rating

100k+

App Downloads

35%

AI Bot Adoption

Projects (6)

Admin Panel Redesign

Redesigning the most complex area of a SaaS product. Delivered in 5 months after a failed offshore attempt. Added an AI help bot now at 60%+ adoption.

Product DesignAIResearch

Core HR Module

Transforming edays from absence management into a unified HR platform. Research-led, data-backed, user-tested.

Product StrategyResearchProduct Design

Mobile App

80% of what you need to do in edays, none of the complexity. 4.8 stars, 100k downloads, zero one-star reviews.

MobileProduct DesignAnimation

Workflow Builder

An automation engine for HR processes. Designed in a 4-day sprint, now described as "the brain of edays."

Product DesignComplex Systems

Design System

A design system built from scratch with a four-year rollout. AA accessibility baseline, fully tokenised, around 100 components.

Design SystemsAccessibilityFigma

Brand & Marketing

Full creative function beyond product design. AI-generated brand imagery, in-house video production, and systems that let the marketing team work independently.

BrandVideo ProductionAI Innovation